We’ve all sent and received greeting cards. Whether it’s to celebrate a special occasion, to get into the holiday spirit or to offer sentiments to friends and family, greeting cards have become a staple of modern life. So much so, in fact, that their importance in business has been somewhat diluted. Many overlook the effectiveness of greeting cards in marketing and fostering relationships with customers and clients. Therefore, in this post, DigitalPrinting.co.uk discusses the advantages of greeting cards in an attempt to shed light on their utility in business.

Fostering relationships & increasing brand loyalty

What’s the main advantage of business greeting cards? That’s easy: their ability to foster lasting relationships with customers and clients. When a customer receives a greeting card in the post, perhaps wishing them a happy birthday after having registered their personal information online, they will be stricken with a sense of appreciation. Greeting cards demonstrate just how much you care about your audience, which, in turn, enhances their loyalty to your brand and increases the likelihood of repeat business.

Seasonal direct mail campaigns

Businesses, especially those that sell online, can benefit massively from seasonal direct mail campaigns. By sending greeting cards with seasonal messages to customers and clients, perhaps detailing limited offers or upcoming product releases, businesses can further their brand awareness during peak holiday selling periods.

Segmentation & personalisation

The beauty of greeting cards is that they can be segmented and personalised based on the varying personas and buying behaviours of individual customers. As opposed to mass mailing generic cards, businesses can hone in on the likes and dislikes of customer subgroups, altering their messaging accordingly to facilitate faster purchasing decisions.


At DigitalPrinting.co.uk, you can customise our high-quality greeting cards to your heart’s content. We let you upload original artwork, perhaps consisting of your business logo and marketing message, on a variety of greeting cards, such as birthday cards, thank you cards, Christmas cards and more. Choose from a variety of paper stocks and styles, including luxury paper options to give a greater sense of opulence. Finally, choose your folding option and add professional finishes like matt or gloss lamination to enhance your business reputation and make your greeting cards more robust.

Greeting card printing at DigitalPrinting.co.uk

We only use industry-leading HP Indigo Presses to print greeting cards, ensuring bold colours, sharp imagery and clear text. When you order greeting cards online today, you can get free, UK-wide delivery on all orders over £75. Visit www.DigitalPrinting.co.uk to get started.