How to Get Customer In this module you can learn the following
topics

1. Local Listings:

a. Google My Business (GMB):

  • Ensure your business is listed on Google My Business with accurate and
    up-to-date information.
  • Optimize your GMB profile with high-quality images, relevant keywords,
    and detailed descriptions of your courses.

b. Local Directories:

  • Submit your business information to local online
    directories.
  • Ensure consistency in your business name, address,
    and phone number across all platforms.

c. Customer Reviews:

  • Encourage satisfied students to leave positive reviews on platforms like Google, Yelp, or other relevant review sites.
  • Respond promptly to reviews, addressing both positive and negative feedback.

2. Facebook Ads:

a. Targeted Ads:

  • Create Facebook ads targeting your local audience based on demographics,
    interests, and behaviors.
  • Highlight the key benefits of your courses and include compelling visuals.

b. Retargeting:

  • Implement Facebook Pixel on your website to track visitors.
  • Set up retargeting ads to reach people who have visited your
    website but did not enroll in your courses.

c. Video Content:

  • Utilize video content in your Facebook ads to showcase snippets
    of your courses, testimonials, or behind-the-scenes footage.

3. WhatsApp:

a. Targeted Ads:

  • Create broadcast lists to send updates, promotions,
    and valuable content to your audience.
  • Personalize messages to make them more engaging and relevant.

b. WhatsApp Business:

  • Use WhatsApp Business features such as business profiles,
    quick replies, and away messages.
  • Provide a contact number on your website and social media
    for potential students to reach you via WhatsApp.

c. Webinar Announcements:

  • Promote your courses through WhatsApp by announcing upcoming webinars or workshops.
  • Share registration links and details directly through WhatsApp.

General Tips:

1. Content Marketing:

  • Share valuable content related to the printing business on your website and social media platforms.
  • Position yourself as an industry expert to build trust and credibility.

2. Landing Pages:

  • Create dedicated landing pages for your courses to increase conversion rates.
  • Ensure a clear call-to-action and provide necessary information.

3. Analytics:

  • Use analytics tools to track the performance of your digital marketing efforts.
  • Analyze which channels and strategies are bringing in the most leads and adjust your approach accordingly.

4. Mobile Optimization:

  • Ensure that your website and landing pages are mobile-friendly, as many users access information through smartphones.

Consistency and a customer-centric approach are key. Engage
with your audience, respond to inquiries promptly, and
continuously refine your digital marketing strategies based on
data and feedback.